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NEW ADIDAS PORSCHE DESIGN Mens Fashion P1000 Hooded Windbreaker Track Jacket Size M, Black

Goldman — Sat, 04 Jul 2009 23:44:48 +0000

Product Description

Zip front, 2 front pockets with zip, removable hood, inside pocket, Made in Italy

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adidas Originals Mens Porsche Design S 2 Shoe

Goldman — Sat, 04 Jul 2009 23:23:57 +0000

Product Description

Porsche Design Collection fuses historical photos and design icons of the two brands in order to create a collection inspired by driving luxury models. The clean and sporty leather upper combines with a modern silhouette and style to present the appearance of driving in fine style.

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Product Features

Smooth leather upper with perforation for breathability.
Reinforced clear black trim for added support.

Importance of Co-branding

Goldman — Sat, 04 Jul 2009 17:26:24 +0000

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely, it is instrumental to handle almost every marketing matter from creating initial awareness to building customer loyalty.
Companies form co-branding alliance to fulfill following goals:
Expanding customer base
To make financial benefits
Respond to the expressed and latent needs of customers
To strengthen its competitive position
Introduce a new product with a strong image
Creating a new customer perceived value
To gain operational benefits
Co-branding is a frequently practised in fashion and apparel industry. Some of the examples of co-branding are between Nike Phillips (Electronics Manufacturer) and Adidas -Porsche (car manufacturer). Co-branding can be used for promotion campaigns, to use cartoons on t-shirts, for using logos, distributing through branded retailer etc.
Co-branding Agreements
In a co-branding alliance, both companies should have a relationship that has potential to be commercially beneficial to both parties.
Co-branding agreement includes rights, obligations and restrictions that are binding on both the parties. It includes important provisions and needs to be carefully drafted to give clear guidelines to the parities involved.
Agreement also explains about marketing strategy, brand specifications, confidentiality issues, licensing specifications, warranties, payments and royalties, indemnification, disclaimers, term and termination. Person involved in campaign must be very clear about these issues.
Co-branding can take following forms:
Promotion
Promotional co-branding is the most common type of co-branding practiced by companies. Co- branding starts with endorsements with celebrities and institutions. It can enhance brand image. Sponsorship can provide with ample opportunities.
Agreement with Supplier
Alliance with suppliers gives easy access to offerings and long lasting relationships which leads to low level of investment. Distinctiveness is very important for such co-branding which is possible through patent protection.
Agreement with Value Chain members
It aims to give customers altogether new experience and enhance customer value. In value chain co-branding, members in a distribution channel both horizontally and vertically linked form alliance. Such co-branding can be between supplier-retailer, companies offering similar product or service or between product and service provider.
Innovation
This approach offer opportunity of growth in existing market and exploring new markets. In such alliance companies come together to create new offerings for customers. Risk and return are two important aspects which need to be considered. Top level management co-operation and organizational collaboration is essential for a successful agreement.
Benefits of Co-branding
Increased sales revenue.
Exploring new markets with minimum expenditure.
Appropriate approach when company seeks quicker response.
Access to new source of financing.
Technological collaboration between two companies give better results than what could be achieved by single company’s efforts.
Royalty income.
Sharing of risk.
Companies can fetch higher price for value added by additional brands associated with it.
Improved product image and credibility with another brand association.
Increased customer confidence on product.
Increased coverage and exposure from joint advertising.
Prospects to develop working relationships leading to future joint undertakings
Problems with Co-branding
Proper understanding between co-brand partners is must. Greed to fetch too much in short time may spoil the relations and even result in failure.
Once a co-brand take position in market, it becomes difficult to dismantle co-brand and even more difficult to reestablish the brand alone.
Companies having different visions and culture are in-compatible for co-branding.
If brand don’t possess sufficient credibility in market, it can negatively affect the other partner’s brand.
Repositioning of brand by one party may adversely influence the other party’s brand or campaign.
When two products are totally different and have different set of customers, co-branding may not work.
Inability to meet the requirements of other party may result in termination of co-branding agreement.
Legal requirements.
Mergers and takeovers of one party may prove detrimental to other party.
Future environmental changes like political, legal, social, and technological or changes in consumer preferences may give unexpected outcomes.
If you wish to download/republish the above article to your website or newsletters then please include the “Article Source”. Also, you have to make it hyperlinked to our site. To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit www.fibre2fashion.com/industry-article.
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adidas Porsche Design Tennis White Mens Tennis-Racquet Sports Shoe – 670327

Goldman — Fri, 03 Jul 2009 22:39:24 +0000

Product Description

Available sizes: 8, 8.5, 9, 9.5, 10, 10.5, 11, 11.5, 12, 13. Synthetic mesh upper with leather accents is durable and well ventilated. Porsche Design logo standout unique touch. Provides long-lasting rubber sole resistant to damage structures. Contemporary and modern design tools provide a profile of high-quality Porsche honors. Full lace to secure the construction of a personalized fit. Universal tread pattern for continuous traction on most surfaces.

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ADIDAS Porsche Design S2 Mens White Athletic Shoes

Goldman — Fri, 03 Jul 2009 22:32:59 +0000

Product Description

WHITE Adidas Porsche Design S 2 Athletic

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Adidas Porsche Design S 2 Black/Gold Metallic Training Shoes

Goldman — Fri, 03 Jul 2009 16:10:20 +0000

Product Description

Porsche Design driving collection is the result of two brands – Porsche Design and adidas – which have a rich heritage, ground-breaking philosophies and passion craftmanship. Both founders, Prof. Ferdinand Alexander Porsche and Adi Dassler, strived for the best products, which could, continually developing and improving their designs with unwavering dedication. The essence of both brands have been included in this collection of footwear. Adidas has referenced sophisticated, engineered Porsche Design style and created a collection pays tribute to the two pioneering brands.

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Product Features

Smooth leather upper with perforation for breathability.
Reinforced clear black trim for added support.

adidas Originals Mens Porsche Design S Sneaker

Goldman — Fri, 03 Jul 2009 13:18:42 +0000

Product Description

Inspired by Porsche race cars back in the day, adidas Porsche Sports Leather mixes evolutionary impact of today's adidas Porsche Design language. Leather upper provides soft, comfortable feel. Rubber exterior provides traction and durability.

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NEW ADIDAS PORSCHE DESIGN Mens Mesh Vest Windbreaker Track Jacket, Black

Goldman — Fri, 03 Jul 2009 12:59:19 +0000

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Product Features

45% Polyester / 40% Nylon / 14% Cotton / 1% Elastane
Please Note: Size tag pictures may be different from what is stated due to multiple sizes in stock.

ADIDAS Porsche Design S2 Mens Black Shoes

Goldman — Fri, 03 Jul 2009 12:58:14 +0000

Product Description

Adidas PORSCHE DESIGN S BLACK 2 Athletic

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